From 1912 to 1972, Le Coq Sportif continuously equipped French champions at the Olympic Games in all sports.

In October 2021, the brand made its big return to the firmament of French sport by becoming a Premium Partner of the French Olympic and Paralympic Team.

Le Coq Sportif will equip French athletes with
Paris 2024 Olympic and Paralympic Games, by creating and providing
Representation outfits, worn on the catwalks and in the village
Olympic in particular, training and competition outfits for more than 60 Olympic and Paralympic disciplines.

Attached to the values ​​of proximity and sharing, Le Coq Sportif wanted to engage with its athletes in a reflection around the values ​​that inspire them on a daily basis.